Your Product Data Is the New Storefront: Preparing Shopware Shops for AI Shopping Agents
ChatGPT, Perplexity and Google AI Mode read your feed, not your theme. What AI shopping agents need from your product data and how to deliver it with Shopware.
Your Shop Chatbot Must Say It's a Bot: AI Act Article 50 for Shopware Merchants
Since 2 August 2026, AI chatbots in online shops have to disclose that they are AI. What Article 50 requires, what the Digital Omnibus did not change, who is responsible when the bot comes from a vendor, and what to check in Shopware.
Implementing the GARAN Label and Legal Guarantee Notice in Shopware 6.6 and 6.7
Mandatory since 27 September 2026: the EU legal guarantee notice and the GARAN label. What the rules require, what Shopware ships from 6.6.10.24 and 6.7.14.0, and where you still have to do the work yourself.
mitKai in 2026: New Models, Shopify Support, and SEO Meta Generation
What's new in mitKai: GPT-5.1 models, Shopify integration, SEO meta generation, and CSV export — a product update for shop owners who want content at scale.
Shopware 6 Pricing 2026: What You'll Actually Pay
Real Shopware 6 cost data: licensing, hosting, plugins, and setup — what you'll actually pay from starter to enterprise, based on 10+ years of real projects.
Product Descriptions in 2026: Manual vs AI vs Agency
Manual, freelancer, agency, ChatGPT, or AI automation – an honest comparison of every method for online shops with 500+ products
10,000 AI Product Descriptions That Don't Sound Like AI
What it really takes to make AI write product copy – from prompt engineering to quality control, based on 60,000+ generated descriptions
Laravel as an AI Platform: What It Means for PHP Developers
AI SDK, MCP, and Boost: what Laravel's AI offensive means for shop owners, agencies, and the PHP ecosystem — and why it changes how we build apps.
Shopware 6 in 2026: Is It the Right Platform for You?
When Shopware 6 is the right choice and when it isn't – honest answers from 10+ years of Shopware development, not a sales brochure.